Approach
Start with how customers choose.
What changes for Japan depends on the decision your customer is trying to make, not on a checklist of cultural differences.
See
Look at the business from the Japanese market: category, competitors, buyer expectations, search language, proof, alternatives and friction.
Interpret
Understand what the company is really selling, why it wins elsewhere, what is non-negotiable and what can flex for Japan.
Edit
Decide what should stay, what should change, what needs more explanation and what should be deprioritized.
Create
Turn those decisions into Japanese messaging, pages, copy, content and ongoing editorial guidance.
What we look at
The buying decision, not only the text.
| Question | Editorial lens |
|---|---|
| What is this? | Category and familiar reference point |
| Why should I care? | Value proposition and outcome |
| Why should I believe you? | Proof, trust, security and company credibility |
| Will this fit us? | Use cases, integrations, implementation and control |
| What do I do next? | CTA hierarchy and confidence level |
Important
Creation comes last. mitate is valuable because it makes the decisions before producing Japanese assets.