Flagship offer
Japan Editorial Review
Before you translate your website, find out what should change for Japan.
What the Review decides
The Review is for teams that already have a working global product and message, but need to know how that story should be framed, ordered and supported in Japan before spending on a full localization.
- How will Japan categorize us?
- Which value proposition should lead?
- What proof needs to move earlier?
- What should stay global?
- What needs more explanation?
- What should we not translate yet?
Included
Core-page review
Up to 5–8 decision-critical pages or equivalent product, deck and launch materials.
Japan context
Light competitor/category scan, search-language observations and buyer-context checks.
Editorial decisions
Positioning, message hierarchy, trust, proof, CTA and information-order recommendations.
Decision table
Keep / Change / Explain / Remove applied to the parts that matter most.
Priority list
The three highest-priority changes to make before Japan launch or relaunch.
Walkthrough
English report, 60-minute walkthrough and seven days of written clarification.
Price & timing
USD 1,800 fixed
7–10 business days from kickoff and receipt of materials.
Kickoff
Short questionnaire, plus a 30-minute call only if needed to clarify the brief.
Handover
Report + 60-minute walkthrough + written priority list + 7 days of written clarification.
Not included
Focused by design.
- Full market-sizing study
- Legal, regulatory or entity-setup advice
- Full Japanese copy production
- Large-scale SEO keyword roadmap
- Outbound sales or partner sourcing
If the Review identifies a clear direction, production can follow through a Messaging Sprint or Website Adaptation.
What happens after the Review?
No further work
If the global message is already fit for Japan, we say so and leave you with the priority list.
Messaging Sprint
Rebuild category, value proposition, proof, objections and CTA into a Japan-facing message system.
Website Adaptation
Turn the decisions into the Japanese pages that carry the buying decision.
Common questions
What the Review is — and is not.
Is this a translation service?
Not primarily. Translation may be part of later work, but the Review comes first to decide what deserves to be translated, rewritten, reordered or explained differently for Japan.
Do you provide full Japan market-entry consulting?
No. mitate focuses on positioning, messaging, website and content decisions. Legal setup, sales operations, channel development and regulatory work should be handled by specialists in those areas.
Do we need a Japanese website already?
No. The Review is often most useful before a Japanese site is built. We can work from your global site, product deck and launch plan.
Can you review an existing Japanese site?
Yes. We can review whether the site is correctly prioritized, credible and easy to understand in Japan — not only whether the Japanese is grammatically correct.
Can you write the Japanese copy after the Review?
Yes. If the Review identifies a clear direction, the next engagement can cover a Messaging Sprint or Website Adaptation.
Why not just hire a translator?
A translator can accurately change the language. The editorial question is whether the original category, message, proof, page order and CTA should remain the same in Japan at all.