Sample / Work
Flowly / Japan Editorial Review
An illustrative review showing the kind of editorial judgment a client buys before localization begins.
The fictional brief
AI-assisted workflow automation, already working in English-speaking markets.
The global hero says “Automate busywork. Move faster.” The review asks a different question: how should a Japanese B2B buyer categorize, compare and trust the product before we translate that line?
Flowly is fictional. The sample demonstrates methodology; it is not a commissioned market-research project.
Decision 01
Category first
Lead with workflow automation. Keep AI visible as an enabling layer, not the only reason to buy.
Decision 02
Job before hype
Replace abstract “busywork” with the actual operational work the buyer recognizes.
Decision 03
Trust earlier
Move security, admin control, integrations, support and company proof closer to the core proposition.
What the full sample covers
- Executive editorial decision
- Product snapshot & scope
- Market context
- Category & competitive frame
- Homepage diagnosis
- Messaging architecture
- Trust & CTA
- Search-language direction
- Japan homepage concept
- Priority action plan